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luxury cannabis, cannabis industry, jed wexler

Luxury Meets Cannabis Conference founder Jed Wexler at the debut LMCC in 2018.

Courtesy LMCC

A few months prior to the milestone, the CEO and head of strategy for 818 Agency, a B2B event content marketing firm based in Manhattan, was inspired to create a dedicated collective to directly connect traditional buyers to a new genre of luxury-leaning and design-forward cannabis companies. 

He hosted the debut Luxury Meets Cannabis Conference (LMCC) last summer as an evening program of panels featuring product pioneers like Cindy Capobianco (Lord Jones) and Andrew Goetz (Malin Goetz) along with cannabis media luminaries like Megan Villa (Svn Space) and Anja Charbonneau (Broccoli).

It was in emerging cannabis-centric media outlets where Wexler first discovered a new aspirational aesthetic coinciding with increased coverage in institutions like Vanity Fair and Vogue. Matched with the plant’s perception as a wellness wunderkind, the potential for the CBD and hemp market alone is expected to reach $23 billion by 2023 with a 700% growth rate expected in 2019 according to the Brightfield Group. 

“Most trends track year to year, but in cannabis, it is week to week. I think it’s actually going to be even bigger than the tech bubble, which is just wild,” Wexler told me via phone. “Luxury cannabis has quickly become its own lifestyle category at retail and it’s starting to be merchandised that way. The real question is, ‘What happens when [cannabis is] fully legal, there’s no stigma, and it’s just a commodity?’”

After an at-capacity inaugural event, the second annual LMCC returns today as a full-day confab at Hudson Yards in New York City. LMCC remains an invite-only, B2B event that Wexler described as, “A curated, cross-over platform for retailers and investors to meet the leading luxury brands in the CBD, hemp, and cannabis space.” 

With a companies like Barneys New York, Ulta, Neiman Marcus, and Urban Outfitters following Sephora’s lead (it now carries more than a dozen CBD beauty brands), he also sees a uniquely enthusiastic consumer demand.

Wexler added, “Luxury used to just be a handful of names and mean a high price point, but now it’s about being accessible and embracing diversity. Luxury today means traceability, product quality, and good design.”

Intended to be an intimate experience, 300 attendees are convening for another series of thought leadership panels, but this year’s event will also include a juried competition for new product launches, one-to-one matchmaking sessions, and a keynote speaker. 

“We are using the concept of luxury and what that means today to push this idea that cannabis is no longer exotic and no longer nor should it have ever been criminal. My privilege has always allowed me to navigate and partake in this space without any repercussions, so it’s really important to fold that into this,” said Wexler. “What’s unique to this industry is that we have an opportunity to embed social impact into the DNA of what’s happening in all the ancillary businesses coming together before it gets away from us. It’s a requirement.”

As such, LMCC tapped 4thMVMT CEO, Karim Webb, to address social equity in the cannabis industry — his company provides solutions and development programs to grow professional potential in underserved communities. 

Beyond corporate social responsibility strategy, LMCC is tackling topics ranging from “The Hemp Opportunity: Feed You, Clothe You, House You, Heal You” to “CBD Beauty and Skincare: The Hottest Segment in the Market” to “Is Now The Right Time to Invest in Cannabis, CBD and Hemp?” Moderators and panelists are a mix of experts including Scott Campbell (Beboe), Kimberly Dillon (Frigg Wellness), Mills Miller (Mineral), Hilary McCain (Sweet Reason), Noah Rosenblatt (SpaceNK), and Mitch Baruchowitz (Merida Capital Partners). Wexler also plans to roll-out regionalized LMCC events in additional cities beginning in 2020. 

While the sophomore Luxury Meets Cannabis Conference is underway, meet the most prestigious brands in pot that made the cut for the official brand showcase — those that are most likely to end up at your nearest Nordstrom just in time for the holidays. 

Black Dahlia

Hand-crafted and infused with CBD rich hemp oil, Black Dahlia is known for its pleasant-tasting oral sprays and also hand-crafts a line of skin creams, lotions, and gelées. blackdahlia.co

Bloom Farms

A one-for-one company that produces responsibly made THC concentrates and CBD tinctures from sustainably farmed cannabis in California – both beautifully designed around the mantra of relaxation, relief, creativity, and fun. getbloomfarms.com

Cannabis Now

A global, bi-monthly print and digital magazine dedicated to cannabis culture and news that’s also the first-ever marijuana publication accepted into the Apple iTunes store. Cannabis Now also opened a first-of-its-kind retail store in Los Angeles earlier this year. cannabisnow.com

Canapa

Beginning with high-quality Oregon hemp, Canapa extracts all of the CBD and over half of the other product ingredients in-house using proprietary extraction methods. Launching with tinctures earlier this year, announced at LMCC its expansion into skin care with four new products: Pelle Delicata Face Serum, Crema Della Terra Clay Mask, Crema Lotion, and Calmante Salve. getcanapa.com

Canndescent

Since its start in 2015, Canndescent has grown into California’s number one-selling brand of flower in the luxury category, which is sustainably cultivated in five, single-origin signature formulas: Calm, Cruise, Create, Connect and Charge. canndescent.com

Fog & Tree

Named to capture the essence of Northern California, this niche fragrance comes in an Eau de Parfum and Beard Conditioner blended with terpenes from cannabis grown in Humbolt County. fogandtree.com

The Good Patch

These state-of-the-art topical patches were designed to help with life’s common ailments (think sleep, hangovers, menstrual cramps, menopause, and more) made with the organically farmed hemp and complimentary all-natural ingredients. thegoodpatch.com

Her Highness

This collection of CBD-infused and pleasure-enhancing products was made for women, by women and includes a face serum, intimacy oil, and vape pen kits. herhighness.com

Kiskanu

Located in Northern Humboldt, this family owned and operated business benefits from over 20 years of experience in the cannabis industry to create hand crafted, small-batch skin and body products from whole plant hemp. kiskanuhemp.com

Lab to Beauty

A self-described “clean skincare movement,” hemp-derived CBD is used as a base in the entire Lab to Beauty lineup of all-natural and vegan products for face, hair, body, bath, and wellness. labtobeauty.com

Malin Goetz

As one of the first in beauty to celebrate clean, simple skincare and aromatherapy, Malin Goetz was also first to incorporate cannabis into its list of ingredients — long before legalization made it cool. malinandgoetz.com

Mary’s Nutritionals

Founded in Colorado in 2013, Mary’s is an industry leader for accurately-dosed, natural pain-relieving products including transdermal patches, topicals, capsules, and tinctures. marysnutritionals.com

natureofthings

Broad-spectrum hemp extract is just one of the many ingredients found in this just-launched, boutique beauty company’s glossary of minerals, plants, and elements that go into its modern wellness products. natureofthings.com

Saint Jane Beauty

Launched and personally formulated by a former Sephora executive, Saint Jane’s Luxury Beauty Serum, Luxury Body Serum, and Microdose Lip Gloss have already earned awards from Allure to O, The Oprah Magazine. saintjanebeauty.com

Serene Cannabis

Born from its founder’s personal struggle with Lyme Disease, an extensive collection of pure and potent cannabis products was developed for effective pain relief and healing using CBD, CBG, and CBN while staying non-psychoactive. serenecannabis.com

Shea Brand

This Brooklyn-based organic beauty brand gets bonus points for minimal-plastic, 100% recyclable packaging designed by graphic artists-turned-co-founders. But its CBD line – infused with the delicate electric daisy flower – beautifully brightens the skin. sheabrand.com

Treaty

This family of four, broad-spectrum hemp tinctures is enhanced with bioregional plant extracts and available in the following effects: Calm, Focus, Balance, and Recover. ourtreaty.com

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As the stigma surrounding marijuana continues to shed, more national fashion and beauty retailers are welcoming cannabis brands into their stores. It was the addition of luxury cannabis company Lord Jones to the Sephora skincare portfolio in 2018 — the first-ever CBD brand for the chain to accept — that market trend expert Jed Wexler identified as the signal of a business opportunity bigger than the dot-com boom.

luxury cannabis, cannabis industry, jed wexler

Luxury Meets Cannabis Conference founder Jed Wexler at the debut LMCC in 2018.

Courtesy LMCC

A few months prior to the milestone, the CEO and head of strategy for 818 Agency, a B2B event content marketing firm based in Manhattan, was inspired to create a dedicated collective to directly connect traditional buyers to a new genre of luxury-leaning and design-forward cannabis companies. 

He hosted the debut Luxury Meets Cannabis Conference (LMCC) last summer as an evening program of panels featuring product pioneers like Cindy Capobianco (Lord Jones) and Andrew Goetz (Malin Goetz) along with cannabis media luminaries like Megan Villa (Svn Space) and Anja Charbonneau (Broccoli).

It was in emerging cannabis-centric media outlets where Wexler first discovered a new aspirational aesthetic coinciding with increased coverage in institutions like Vanity Fair and Vogue. Matched with the plant’s perception as a wellness wunderkind, the potential for the CBD and hemp market alone is expected to reach $23 billion by 2023 with a 700% growth rate expected in 2019 according to the Brightfield Group. 

“Most trends track year to year, but in cannabis, it is week to week. I think it’s actually going to be even bigger than the tech bubble, which is just wild,” Wexler told me via phone. “Luxury cannabis has quickly become its own lifestyle category at retail and it’s starting to be merchandised that way. The real question is, ‘What happens when [cannabis is] fully legal, there’s no stigma, and it’s just a commodity?’”

After an at-capacity inaugural event, the second annual LMCC returns today as a full-day confab at Hudson Yards in New York City. LMCC remains an invite-only, B2B event that Wexler described as, “A curated, cross-over platform for retailers and investors to meet the leading luxury brands in the CBD, hemp, and cannabis space.” 

With a companies like Barneys New York, Ulta, Neiman Marcus, and Urban Outfitters following Sephora’s lead (it now carries more than a dozen CBD beauty brands), he also sees a uniquely enthusiastic consumer demand.

Wexler added, “Luxury used to just be a handful of names and mean a high price point, but now it’s about being accessible and embracing diversity. Luxury today means traceability, product quality, and good design.”

Luxury Meets Cannabis Conference, luxury cannabis, B2B

Jed Wexler in conversation with Andrew Goetz, Cindy Capobianco, Anja Charbonneau, and Megan Villa at … [ ] the debut Luxury Meets Cannabis Conference in 2018.

Courtesy LMCC

Intended to be an intimate experience, 300 attendees are convening for another series of thought leadership panels, but this year’s event will also include a juried competition for new product launches, one-to-one matchmaking sessions, and a keynote speaker. 

“We are using the concept of luxury and what that means today to push this idea that cannabis is no longer exotic and no longer nor should it have ever been criminal. My privilege has always allowed me to navigate and partake in this space without any repercussions, so it’s really important to fold that into this,” said Wexler. “What’s unique to this industry is that we have an opportunity to embed social impact into the DNA of what’s happening in all the ancillary businesses coming together before it gets away from us. It’s a requirement.”

As such, LMCC tapped 4thMVMT CEO, Karim Webb, to address social equity in the cannabis industry — his company provides solutions and development programs to grow professional potential in underserved communities. 

Beyond corporate social responsibility strategy, LMCC is tackling topics ranging from “The Hemp Opportunity: Feed You, Clothe You, House You, Heal You” to “CBD Beauty and Skincare: The Hottest Segment in the Market” to “Is Now The Right Time to Invest in Cannabis, CBD and Hemp?” Moderators and panelists are a mix of experts including Scott Campbell (Beboe), Kimberly Dillon (Frigg Wellness), Mills Miller (Mineral), Hilary McCain (Sweet Reason), Noah Rosenblatt (SpaceNK), and Mitch Baruchowitz (Merida Capital Partners). Wexler also plans to roll-out regionalized LMCC events in additional cities beginning in 2020. 

While the sophomore Luxury Meets Cannabis Conference is underway, meet the most prestigious brands in pot that made the cut for the official brand showcase — those that are most likely to end up at your nearest Nordstrom just in time for the holidays. 

Black Dahlia, CBD beauty, cannabis wellness, luxury cannabis

Courtesy Black Dahlia

Black Dahlia

Hand-crafted and infused with CBD rich hemp oil, Black Dahlia is known for its pleasant-tasting oral sprays and also hand-crafts a line of skin creams, lotions, and gelées. blackdahlia.co

Bloom Farms, luxury cannabis, CBD wellness

Courtesy Bloom Farms

Bloom Farms

A one-for-one company that produces responsibly made THC concentrates and CBD tinctures from sustainably farmed cannabis in California – both beautifully designed around the mantra of relaxation, relief, creativity, and fun. getbloomfarms.com

Cannabis Now magazine

Courtesy Cannabis Now

Cannabis Now

 ng> Magazine mondial bi-mensuel imprimé et numérique consacré à la culture et à l’actualités du cannabis, qui est également la première publication de marijuana à être acceptée dans le magasin Apple iTunes. Cannabis Now a également ouvert un magasin de vente au détail unique en son genre à Los Angeles plus tôt cette année. cannabisnow.com em> p>

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Canapa strong> h3>

À partir du chanvre de l’Oregon de haute qualité, Canapa extrait en interne l’ensemble du CBD et plus de la moitié des autres ingrédients du produit, en utilisant des méthodes d’extraction exclusives. Lancé avec des teintures plus tôt cette année, le LMCC a annoncé son expansion dans les soins de la peau avec quatre nouveaux produits: le sérum visage Pelle Delicata, le masque à l’argile Crema Della Terra, la lotion Crema et le Baume Calmante. getcanapa.com em> p>

Canndescent, cannabis, cannabis de luxe img> div>

Avec l’aimable autorisation de Canndescent small> p> figcaption> figure>

Canndescent strong> strong> strong> strong> strong> h3>

Depuis ses débuts en 2015, Canndescent est devenue la marque de fleurs la plus vendue en Californie dans la catégorie luxe, cultivée de manière durable dans cinq formules uniques: Calm, Cruise, Create, Connect, et Charge. . canndescent.com em> p>

Brouillard et arbre, parfum de cannabis, cannabis de luxe, beauté du cannabis

Courtesy Fog & Tree small> p> figcaption> figure>

Fog & Tree strong> strong> strong> strong> strong> strong> strong> Nommé pour capturer l’essence du nord de la Californie, ce parfum de niche se présente dans une eau de parfum et un conditionneur de barbe mélangés à des terpènes de cannabis cultivés dans le comté de Humbolt. fogandtree.com em> p>
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Courtoisie The Good Patch small> p> figcaption> figure>

> The Good Patch strong> h3>

Ces patchs topiques ultramodernes ont été conçus pour aider à traiter les maux les plus courants de la vie (pensez sommeil, gueule de bois, crampes menstruelles, ménopause, etc.) réalisés avec chanvre issu de l’agriculture biologique et ingrédients naturels entièrement complémentaires. thegoodpatch.com em> p>

Son altesse, le luxe rencontre le cannabis, la CDB bien-être img> div>

Offrez-lui la permission small> p> figcaption> figure>

Son Altesse strong> h3>

Cette collection de produits à base de CBD et augmentant le plaisir a été conçue pour les femmes, par des femmes, et comprend un kit sérum pour le visage, une huile pour l’intimité et un stylo vaporisateur. herhighness.com em> p>

Kiskanu, beauté CBD, cannabis de luxe img> div>

Avec l’aimable autorisation de Kiskanu small> p> figcaption> figure>

Kiskanu strong> h3>

Située dans le nord de Humboldt, cette entreprise familiale bénéficie de plus de 20 ans d’expérience dans l’industrie du cannabis pour créer des produits pour la peau et le corps fabriqués à la main et en petites quantités à partir de chanvre de plantes entières. kiskanuhemp.com em> p>

Lab to Beauty, soin de la peau CBD, cannabis de luxe, LMCC img> div>

Du laboratoire de courtoisie à la beauté small> p> figcaption> figure>

Lab to Beauty strong> h3>

Un CBD dérivé du chanvre, décrit par ses soins, est utilisé comme base dans toute la gamme Lab to Beauty de produits entièrement naturels et végétaliens pour le visage, cheveux, corps, bain et bien-être. labtobeauty.com em> p>

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Gracieuseté de Malin Goetz small> p> figcaption> figure>

Malin Goetz strong> h3>

Malin Goetz a été le premier à inclure du cannabis dans sa liste d’ingrédients, bien avant que la légalisation ne le rende cool. . malinandgoetz.com em> p>

Mary's Nutritionals, bien-être de la CDB, cannabis de luxe img> div>

Avec l’aimable autorisation de Mary’s Nutritionals small> p> figcaption> figure>

Mary’s Produits nutritionnels strong> h3>

Fondée au Colorado en 2013, Mary’s est un leader du secteur des produits antidouleur naturels à dosage précis, notamment les timbres transdermiques, les topiques, les gélules et les teintures. marysnutritionals.com em> p>

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La courtoisie natureofthings small> p> figcaption> figure>

natureofthings strong> h3>

L’extrait de chanvre à large spectre n’est que l’un des nombreux ingrédients contenus dans le glossaire de minéraux, de plantes et d’éléments contenus dans les produits de bien-être modernes de cette boutique de beauté. natureofthings.com em> p>

 Beauté Saint Jane, cannabis de luxe, beauté CBD img> div>

Avec l’aimable autorisation de Saint Jane Beauty small> p> figcaption> fig>

Beauté Saint Jane strong> h3>

Lancés et formulés personnellement par un ancien dirigeant de Sephora, les sérums de luxe Saint Beauty Beauty Beauty, Serum de luxe pour le corps et Gloss pour les lèvres ont déjà été primés par Allure em> à O, le magazine Oprah em>. saintjanebeauty.com em> p>

Cannabis serein, cannabis bien-être, cannabis de luxe img> div>

Courtoisie Cannabis Serene small> p> figcaption> figure>

Cannabis Serein strong> h3>

Née de la lutte personnelle de son fondateur contre la maladie de Lyme, une vaste collection de produits à base de cannabis pur et puissant a été développée pour le soulagement efficace de la douleur et la guérison à l’aide de CBD, CBG et CBN tout en restant non psychoactif. . serenecannabis.com em> p>

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Marque de courtoisie Shea small> p> figcaption> figure>

Shea Marque strong> h3>

Cette marque de produits de beauté bio basée à Brooklyn obtient des points bonus pour les emballages en plastique minimaliste et 100% recyclables conçus par des graphistes devenus co-fondateurs. Mais sa ligne CBD – infusée de la délicate marguerite électrique – illumine magnifiquement la peau. sheabrand.com em> p >

Traité CBD, cannabis de luxe, bien-être du cannabis img> div>

Traité p> fbs-accordion> Traité de courtoisie small> figcaption> figure>

Traité strong> h3>

Cette famille de quatre teintures de chanvre à large spectre est enrichie d’extraits de plantes biorégionales et disponible dans les effets suivants: Calm, Focus, Balance et Recover. ourtreaty.com em> p> div>
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